World Vision began implementing Celebrating Families in Tanzania in 2013. By 2018, the program had expanded to 14 of the country’s 33 regions, reaching 41 districts. The sessions helped parents strengthen bonds with their children, deepen their understanding of education and play, and promote more loving and respectful family relationships.
The program contributed to notable reductions in female genital mutilation (FGM), child marriage, and child runaways in the areas studied. It also fostered healthier marriages by encouraging forgiveness and teaching love languages. One unexpected yet powerful result was the informal spread of Celebrating Families messages — shared at family gatherings and community events, these principles extended well beyond church settings into broader society.