Reference guide on social and behavior change for routine immunization in Cameroon

This guide provides practical, actionable strategies for strengthening routine immunization in Cameroon, grounded in the perspectives of caregivers themselves. Drawing on Human-Centered Design (HCD), the WHO Behavioral and Social Drivers (BeSD) framework, and Gender Equality and Social Inclusion (GESI) principles, it shows how social and behavior change begins with listening: understanding the motivations, barriers, and daily realities of mothers, fathers, grandparents, and other decision-makers. Through step-by-step guidance, ready-to-use tools, and real-world examples, program teams can apply these approaches to design interventions that address emotional and practical barriers, ensure equity for the most marginalized children, and build trust within communities. By following this guide, you can turn insights into action — tailoring messages, services, and programs to meet caregivers where they are, support informed decision-making, and ultimately close immunization gaps.